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Highpoint Roofing and Construction
Your online presence scores 55 out of 100. The good news is your foundation is solid. Every fix below is about one thing — helping more of the homeowners who already find you turn into calls and booked jobs.
The 3 things to fix first
Build up your Google reviews. You're at 19, and competitors sitting at 40–60 show up above you when a homeowner searches locally. More reviews is the single biggest thing that helps you rank higher on Google — and a higher spot means more calls.
Start posting on Google. You're not using Google Posts — free updates that show right on your profile, like a social post but on Google. Google pushes active profiles up and lets quiet ones slip, so even one post a week (a finished job, a quick tip) helps you show up above roofers who never bother.
Put your phone number at the top of every page. Right now it's not visible up top — the #1 reason a ready-to-call homeowner bounces to the next roofer.
Your Google Business Profile
Verified & active on Google GREAT
Your profile is claimed and verified.
WHY IT MATTERS
Your Google profile is where most roofing calls start. Being verified means you control it — not someone else.
32 photos on your profile GREAT
You have a strong set of photos — 32 in all.
WHY IT MATTERS
Roofing is something homeowners want to see before they call, and profiles with lots of photos get far more clicks and calls. That's money in your pocket — keep adding your best job shots.
You're not using Google Posts FIX THIS
We found no posts on your Google profile.
WHY THIS AFFECTS YOUR GOOGLE RANK
Google Posts are free updates that show right on your profile — like a social media post, but on Google itself. A quick weekly post keeps you active and puts you in front of homeowners searching right now — the ones about to spend real money on a roof. Most roofers skip this, so even one post a week helps you win the job instead of them.
5.0 stars, but only 19 reviews NEEDS WORK
Every review is 5-star — but the total count is low for your market.
WHY IT MATTERS
Google ranks partly on how many reviews you have. Nearby competitors sitting at 40–60 reviews show up above you, so they get the call first.
Correct business categories GREAT
Listed as Roofing contractor & General contractor.
WHY IT MATTERS
The right categories are how Google decides which searches to show you in. Yours are set correctly.
Your Website
Your website's SEO basics are strong GREAT
SEO is the behind-the-scenes setup that tells Google what you do and where you work. Yours scored 92 out of 100 — Google can read and understand your site well.
WHY IT MATTERS
Good SEO is how you show up on Google when a homeowner searches for a roofer near them — without paying for ads. Your foundation here is solid, so the real gains will come from the fixes below — your Google profile and your site speed.
Phone number not visible at the top FIX THIS
We didn't find a clickable phone number in your site header.
WHY IT MATTERS
If a homeowner can't spot your number in two seconds, they call the next roofer. This is the single easiest fix on the list.
No live chat or text option FIX THIS
No chat button or messaging widget on the site.
WHY IT MATTERS
A lot of homeowners would rather send a quick message than make a call. With no chat, those folks don't wait around — they leave your site and message the next roofer instead.
No service-area pages FIX THIS
We didn't find pages naming the towns you serve.
WHY IT MATTERS
A page for each town you cover helps you show up when someone searches "roofer in [their town]." Without them, you're invisible for those searches — and every one you miss is a paying job handed to the roofer who did make the page.
Has Services, About, Gallery & Contact pages GREAT
Your main pages are all in place and reachable from the menu.
WHY IT MATTERS
These are the pages a homeowner checks before calling — confirming you do their job, seeing your work, and trusting who you are.
Your website is slow, especially on phones FIX THIS
Google clocked your speed at 36 out of 100 on mobile and 44 on desktop — both well into the slow range.
WHY IT MATTERS
Slow sites lose visitors before the page even loads — especially on phones, where most homeowners search. Every second of waiting quietly costs you calls, as people back out and try someone faster.
Getting Found & Following Up
Your listed email bounces FIX THIS
Messages sent to info@choosehighpoint.com came back undeliverable.
WHY IT MATTERS
Anyone who emails you through your site or Google may be reaching a dead inbox — those leads vanish and you never know they existed.
Number can't receive texts FIX THIS
Your listed number is a landline.
WHY IT MATTERS
9 out of 10 customers want to text a business. Today, a text to you goes nowhere — so that customer gives up and texts someone who answers.
No visitor tracking installed FIX THIS
No Google or Facebook tracking found on your site.
WHY IT MATTERS
Without tracking installed, you're losing money two ways. If you run any Google or Facebook ads, you can't tell which ones bring in real calls and which just burn cash — so you keep paying for ads that don't work. And every visitor who leaves without calling is gone for good, when for pennies you could remind them to come back. That's money slipping out the door every month.
Bottom line: knock out the items in red, and more of the homeowners already finding you turn into calls and booked jobs.
Want these fixes to turn into more booked jobs?
We'll walk you through exactly what to change first so more of your visitors pick up the phone. It takes about 30 minutes, and there's no pressure.
Book your free 30-minute strategy callPrepared by LeadSpeed Marketing · leadspeed.io · Based on your public Google profile and website.